HOW THE PSYCHOLOGY OF MARKETING WORKS – Rory Sutherland | London Real
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Rory Sutherland is the Vice Chairman of Ogilvy, one of the largest marketing and communications companies in the world.
He is known as an expert on consumer behaviour, market trends, and the influence of the internet, earning awards for his work with Microsoft, Unilever and IBM.
As well as writing a column for The Spectator he has published two books, the latest of which, Alchemy, explores: why placebos are so effective, why logic doesn’t always pay, and the surprising power of ideas that don’t make sense.
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Psychology is the study of behavior and mind, embracing all aspects of conscious and unconscious experience as well as thought.
Tackling tricky situations is much of an art that many of us use with varying intensity. When combined with the science of psychology, we may become an expert at this. Mostly people consider psychology to be an art/skill of reading people’s minds. But, no! Infact, it is a branch of science that studies human behavior, making further generalizations and understanding how people behave in specific situations and aiming at better performance in future. When studied properly, this can come quite handy in day-to-day life situations. Let’s have a look at how understanding a person’s psychology or expat counseling Den Hague proves to be useful in general:
– Understanding people:
Ever met people who say and act differently? Yes, there’s a psychological reason behind that. Understanding people’s actions and intentions prior to getting involved with them is a useful tactic that saves your energy as well as time.
A better insight means a better SELF. Positive psychology and Energy psychology are flourishing fields in psychology currently. If you want to understand and empower yourself better, you know where to look to!
– Counseling field:
People with the right skills of guiding other people have a very bright future in the field of counseling. Even if you don’t have those skills, you can always hone them with a required study course from a recognized institution and help people ‘BECOME’!
– Mental health problems:
Gone are those times when people with erratic behaviors were considered to be scary and haunted. Take, for example, schizophrenia – a rare mental disorder which causes hallucinations and bizarre behaviour. Psychology offers a proper explanation for why a schizophrenic individual behaves the way he/she behaves. People facing depression find it difficult to voice out their inner condition even in front of psychologists, which can sometimes lead to suicides. So next time you notice something weird in someone’s behavior or in your own, you know who to refer to.
– Stay motivated:
Want to be able to follow a proper exercise regime, a work routine or take up a new hobby without any hassle? Health and cognitive psychology comes to the rescue while providing you with various techniques and therapies to get there or maintain/enhance your motivation.
– Leadership skills:
Better insight means better control of your emotions, and better control means better leadership. People automatically follow leaders who don’t just command, but listen to their followers as well.
– Accurate Decision making:
Cognitive psychologists again provide somehandful of techniques to cope when you are dual minded. E.g. weigh down the costs and benefits of a decision that you want to make, along with some grid analysis technique.
Psychology proves to be beneficial in treating people suffering from mental disorders. Depression is on the rise which itself leads to many other disorders. Research suggests that 1 out of 10 individuals suffer from depression and this is not something to be taken lightly. Such individuals need love and support from their friends and families and this is only possible if more people are aware about this field. So the optimum solution is leaving the stigma behind and booking an appointment for them with an expat counseling Den Hague professional or a counselor as and when required.